But Apple doesn't disclose how many TV boxes it sells.Īpple TV is designed to let people quickly search through the video both on what has traditionally been the domain of TV, as well as an explosion of web video and related apps, in a way it says is simpler and more versatile than smart TVs made by rivals like Samsung. But despite numerous delays, product reconfigurations and oddly passive marketing efforts, the existing Apple TV set-top box product appears to be outselling streaming-TV hardware rivals like Google's Chromecast and Roku. Apple TVįew Apple products have ever been 'just about to break out' for longer than Apple TV. The services group, which includes Apple Pay and iTunes and the App Store for iPhone and iPad applications, grew 20 percent and became Apple's second-biggest business, edging out the iPad and Mac lines. Similarly, Apple Pay is widely accepted but hasn't convinced most people to use it more than the credit and debit cards they already carry.Īpple doesn't disclose Watch or Pay revenues individually, but the group of products that includes the Watch rose 30 percent in the first half of fiscal 2016. The company is tinkering with the design of Watch apps to make the device more independent of the iPhone. Expectations when the watch launched ran as high as 36 million per year. The company sold as many as 13 million watches after the product launched last year - and yet it's a disappointment to much of the market. Innovation doesn't come with guarantees, even when hugely successful companies play the game - and there is no clearer proof in Apple's recent history than the launches of the Apple Watch and Apple Pay, a service that was intended to make paying for coffee as simple as waving your Watch-clad arm at an Apple Pay terminal. The real answer may be to hope the iPhone 7, due this fall, rekindles excitement.

But the company's April 26 guidance convinced analysts it will take at least another quarter to fix the situation. Cook has suggested that India can pick up a lot of the slack from China's slowdown. At this point, iPhone sales are about two-thirds of Apple's revenue. The drop was especially sharp in Greater China, where Apple's overall sales fell 26 percent, to $12.5 billion, a quarter of the company's total.Īpple sold 231 million iPhones last year, generating $155 billion in revenue, up more than half from 2014 - with China already in a nasty growth downturn by year-end. But iPhone sales did shrink for the first time ever, by 16 percent, during the March quarter.

From advertising to music to logistics, nearly every business has the iPhone or its many imitators baked into its business model. You had to ask? All the iPhone did when it launched in 2007 was take us from mobile phones to mobile computers that sparked an entire mobile economy.

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